Tuesday, April 21, 2009

Swiss Colony

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The Swiss Colony is a mail-order catalog gift company that is known for its cheese, chocolates, fruitcakes, and other confections. The company has been family-owned since 1926, when an entrepreneur from Monroe, Wisconsin, a town known for its Swiss immigrants and Swiss cheese, Ray Kubly adopted an idea from a University of Wisconsin-Madison professor.
The company sponsors the Swiss Colony Cheese Days Parade in Green County, Wisconsin every September of even numbered years.
In addition to its namesake Swiss Colony brand, the company operates catalog businesses under the following names:
Ashro (Afrocentric women's apparel and accessories)
Country Door (home decor)
Ginny's (general merchandise)
Midnight Velvet (women's apparel)
Midnight Velvet Style (women's apparel and accessories)
Monroe and Main (women's apparel)
Seventh Avenue (general merchandise)
The Tender Filet (food)
Durdy Looks (young men's/women's apparel, electronics, home furnishings/decor)
Room for Color (home decor)
RaceTeamGear.com (Officially licensed NASCAR(r) apparel and accessories)
In August 2008, a Swiss Colony subsidiary purchased the assets of bankrupt retailer Direct Marketing Services Inc., giving Swiss Colony control of DMSI's direct-mail brands:
Montgomery Ward (general merchandise)
Charles Keath (home decor)
HomeVisions (home decor)
Cultural References
Eric Cartman sings a Christmas song about Swiss Colony Beef Logs in a South Park episode
External links
Swiss Colony website
History of Monroe, Wisconsin
Categories: Companies based in Wisconsin | Direct marketing | Family businesses | Companies established in 1926 | Montgomery Ward(and so on)

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