Pop-Tarts

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Pop-Tarts

Type

Toaster pastry

Current owner

Kellogg Company

Country of origin

United States

Markets

United States, Canada, United Kingdom, Ireland

Website

Pop-Tarts - Official website

Pop-Tarts is the brand for a flat, rectangular, pre-baked toaster pastry made by the Kellogg Company. Pop-Tarts have a sugary filling sealed inside two layers of rectangular, thin pastry crust. Most varieties are frosted. They can be eaten without being warmed, but are often warmed inside a toaster. They are usually sold in pairs inside foil packages, and do not require refrigeration.

Popular flavors include chocolate, blueberry, frosted strawberry, frosted brown sugar cinnamon, cherry, and S'mores.

Pop-Tarts are Kellogg's most popular brand to date in the United States, with more than two billion Pop-Tarts sold each year. They are distributed mainly in the United States, but also in Canada. They can also be found in the United Kingdom and Ireland. Pop-Tarts were discontinued in Australia in 2005.

Contents

1 History

2 Issues with Pop Tarts advertising

3 List of Pop-Tart flavors

3.1 Frosted flavors

3.2 Unfrosted

3.3 Pop-Tarts Splitz?

3.4 Limited edition

3.5 Printed Fun?

3.6 Whole grain

3.7 Discontinued

4 Recalls

5 See also

6 References

7 External links


//


History

Post Cereals first created the confection that would become Pop-Tarts in the early 1960s. Post adapted its process for enclosing food in foil to keep it fresh without spoilingirst used for dog foodo its new toaster-prepared breakfast food. Intended to complement its cold cereals, Post announced its new product in 1963 to the press, giving them the name "Country Squares".

Because Post had revealed Country Squares before it was ready, Post's biggest competitor, Kellogg, was able to develop its own version in six months.

Kellogg's rushed their new pastry into the market very quickly and its name came from one of the hottest things at the time: Pop Art which Andy Warhol made a household name with his giant soup cans and Brillo boxes. Pop-Tarts advertised its new product by an animated toaster named Milton and could not keep the shelves stocked because it became so popular.

Originally not frosted when first introduced, it was later proved that frosting could survive the toaster, and the first frosted Pop-Tarts were officially released in 1967. The first Pop-Tarts came out in four different flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant. Today, there are a wide variety of Pop-tart flavors, including Chocolate Chip, S'Mores, Raspberry, French Toast and Mint Chocolate Chip.

In 1992, Thomas Nangle sued Kellogg for damages after his Pop-Tart got stuck and caught fire in his toaster. The case gained wider notoriety when humor columnist Dave Barry wrote a column about starting a fire in his own toaster with Pop-Tarts. In 1994, Texas A&M University professor Joseph Delgado performed an experiment proving that, when left in the toaster too long, strawberry Pop-Tarts could produce flames over a foot high. The discovery triggered a flurry of lawsuits. Since then, Pop-Tarts carry the warning: "Due to possible risk of fire, never leave your toasting appliance or microwave unattended."

Pop-Tarts were introduced with fairly substantial marketing to the United Kingdom in the early 1990s, although they have failed to replicate their U.S. success and the only available flavours are now chocolate and strawberry.[citation needed]

In 2001, the United States' military dropped 2.4 million Pop-Tarts in Afghanistan during the United States War in Afghanistan.

In 2004, Pop-Tarts began a new ad campaign titled "Crazy Good". Characters that appeared often were a singing lizard and a group of kids, dubbed "crazy-good kids", who commonly frightened the Pop-Tarts and caused them to be eaten or chased away. The ads employ squiggly animation, surreal humor, and non sequitur, all of which bear a strong resemblance to the signature work of animator Don Hertzfeldt. One "crazy-good kid" in particular bears strong resemblance to Billy in Hertzfeldt's Billy's Balloon. However, Hertzfeldt was not involved in any way with the ads and in 2006 was considering possible litigation for stealing his work.

In 2006, Pop-Tarts also introduced a version of the product known as Go-Tarts. These were similar to Pop-Tarts, but were thicker, narrow, and wrapped individually (instead of in packages of two). Go-Tarts were discontinued in 2008.

Issues with Pop Tarts advertising

Industry trade groups have raised issues with Pop Tarts advertising.

In 2003, the "Produce for Better Health Foundation" and the "United Fresh Fruit and Vegetable Association" told the Food and Drug Administration's Obesity Working Group that:

...(and so on)
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